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Keywords: Attractiveness
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Journal Articles
Journal:
Journal of Communication Management
Journal of Communication Management (2025) 29 (4): 471–493.
Published: 31 March 2025
... Attractiveness Communication source In 2022, the average social media usage worldwide was 147 min per day (Influencer marketing worldwide, n.d.). The increased social media use among all generations has changed the nature of traditional marketing (Arora et al., 2019). Businesses are exploring...
