Keywords: Attractiveness
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Influencers as strategic communication sources: impact of their characteristics on consumer purchase intentions – a meta-analytic structural equation model

Srishti Bachwani, Anubhav Mishra, Moutusy Maity
Journal: Journal of Communication Management
Journal of Communication Management (2025) 29 (4): 471–493.
https://doi.org/10.1108/JCOM-09-2024-0167
Published: 31 March 2025
...@iiml.ac.in 28 09 2024 20 12 2024 03 03 2025 06 03 2025 © Emerald Publishing Limited 2025 Emerald Publishing Limited Licensed re-use rights only A person’s attractiveness is determined by their visual or aesthetic appeal to others (Patzer, 1983). Beyond physical...
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