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Keywords: Authenticity
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Journal Articles
Journal Articles
Journal of Communication Management (2020) 24 (1): 31–48.
Published: 31 March 2020
... and improve social topic awareness among consumers. The paper also explores the mediating role of message authenticity between the CSR message content and consumer attitudes towards the information and the company. Design/methodology/approach 302 participants evaluated the website of a fictitious company...
Journal Articles
Journal of Communication Management (2005) 9 (3): 223–232.
Published: 01 September 2005
.... It also identifies the elements of authentic communication that are needed for trust to exist between the newspaper writer/producer and the reader. The radical newspapers of the early 19th century are presented as examples of authentic journalism. While there are opportunities for the development...

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