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Keywords: B2B
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Journal Articles
Does employee satisfaction matter? A study to determine whether low employee morale affects customer satisfaction and profits in the business‐to‐business sector
Available to Purchase
Journal:
Journal of Communication Management
Journal of Communication Management (2003) 7 (4): 333–339.
Published: 01 October 2003
...Julie Abbott Is employee morale affecting customer satisfaction and therefore the bottom line? This paper describes a piece of exploratory research carried out in the business‐tobusiness (B2B) sector in the UK to determine whether employee satisfaction does ultimately affect profits...
