Keywords: Balance
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Journal Articles
Journal of Communication Management (2003) 7 (2): 107–112.
Published: 01 April 2003
... and widely understood codes of ethics will improve PR practice and the industry s reputation. KEYWORDS: ethics, education, interpretation, balance, self-regulation, reputation, scandal, Spingate, hip hop Tim Marshall Communication by Design, First Floor, 25 Union Street, PO Box 90 349, Auckland, New Zealand...

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