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Keywords: Behavioural
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Journal Articles
Message to desired action: A communication effectiveness model
Available to Purchase
Journal:
Journal of Communication Management
Journal of Communication Management (2001) 5 (4): 374–390.
Published: 01 October 2001
... of professional development. The “message to desired action” model updates and builds upon an earlier model, originally published in PR Reporter in 1992 and since cited in numerous public relations textbooks. Public relations trends Strategic public relations Behavioural Journal of Communication...
