... and other material which can provide useful evaluation and benchmarking for an organization's own activity, both internal and external. Originality/value While academics and their students are familiar with the use of communication case analysis, this paper explores the range of published case study...

...Richard Phelps The paper considers benchmarking internal communication. It starts by briefly describing benchmarking methods — metric and qualitative benchmarking — together with the objectives behind such a programme. It goes on to discuss an IC benchmarking club which has been launched recently...

...Noel Turnbull; Lelde Ramma There is increasing discussion within the communication industry about benchmarking and best practice. The concepts, derived from manufacturing industry, are now being used to compare and analyse communication functions and practices. To a certain extent this has been...