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Keywords: Benefit
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Journal Articles
Journal:
Journal of Communication Management
Journal of Communication Management (1998) 2 (3): 251–257.
Published: 01 January 1998
... stakeholder value debate. While the market's Top 30 effectively operate as stakeholders, they position themselves for the most part as shareholder‐focused. A successful identity and image policy is characterised by a mindset which interprets identity as a process and image as the benefit to all stakeholders...
