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Keywords: Benefits
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Journal Articles
Journal of Communication Management (1998) 2 (4): 396–402.
Published: 01 February 1998
... communication between staff, line managers and senior management about the business case for adopting a new approach. Those responsible for communicating the policy require a clear understanding of the business issues involved, foresight as to the benefits and threats to staff, and an honest appraisal...

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