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Keywords: Benefits of digital media usage
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Journal Articles
Journal:
Journal of Communication Management
Journal of Communication Management (2020) 24 (1): 65–82.
Published: 02 April 2020
... relations and marketing practitioners' involvement in managing market-oriented relations was simultaneously related to their perceptions of interactivity effects, value of public relations and benefits of digital media usage in public relations practices. Design/methodology/approach A self-administrated...
