Keywords: Best practice
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Journal Articles
Journal Articles
Journal of Communication Management (2019) 23 (4): 348–374.
Published: 02 September 2019
... changes, or mergers and acquisitions activities. Companies in the automotive and chemical industry communicate in the most transparent way about the challenges they want to overcome with the strategy outlined on their corporate websites. A best practice is again Volkswagen. The current change process...
Journal Articles
Journal Articles
Journal Articles
Journal of Communication Management (2012) 16 (2): 131–145.
Published: 04 May 2012
... and on its ability to control volunteer actions. If there is one best practice where Red Cross excelled during Katrina, it is in being available to the media. In fact, the organization was so present in the media that an op‐ed in the Los Angeles Times claimed that “what we've now come...
Journal Articles
Journal Articles
Journal of Communication Management (2005) 9 (1): 56–64.
Published: 01 March 2005
... regulation, CEO education, industry models and the perception of PR as publicity. KEYWORDS: trust, professionalisation, ethics, best practice, regulation, public relations practitioner, chartered status, Institute of Public Relations, stakeholder communication Natasha Tobin 189 Russell Court, Woburn Place...
Journal Articles
Journal of Communication Management (2003) 7 (3): 254–264.
Published: 01 July 2003
... of community, the industry is responding to the challenge of nurturing good relations with its public audience at site and project level. Guidance and guidelines are given for implementing a practical “best practice” community relations programme at this local level of construction operations. © MCB UP...
Journal Articles
Journal of Communication Management (2002) 6 (4): 305–307.
Published: 01 October 2002
...Michael Fairchild Theory and exhortation about planning, research and evaluation (PRE) in PR still outweighs best practice. The tools exist to enable PRE to be used as a means of demonstrating PR effectiveness. Yet research continues to demonstrate that PR is either not validated...
Journal Articles
Journal of Communication Management (1997) 2 (2): 172–180.
Published: 01 April 1997
... and the Inland Revenue. ABSTRACT KEYWORDS: internal communication, internal marketing, intranets, strategic planning, best practice Technology is rapidly changing the shape of internal communication, as increasingly more organisations make use of email, intranets, 'extrenets', databases and the like. The promise...

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