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Keywords: Big data
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Journal Articles
Journal of Communication Management (2021) 25 (4): 401–416.
Published: 15 June 2021
... media data for public relations purposes. In a research review of big data in corporate communication, Wiencierz and Röttger (2017 , p. 2) concluded that “scholarly research has thus far largely ignored the potentials and challenges of big data for strategic communication in general and public...

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