... fills a need in the literature to progress understanding from definition debates to the interworking of communication functions. © Emerald Group Publishing Limited 2012 Communication management Marketing Public relations Brand management Integrated communication Integrated marketing...

...Pekka Tuominen Purpose The purpose of this study is to describe, analyse, and understand the emerging metaphors in brand management in the context of service brands. Design/methodology/approach This article takes the form of a conceptual study. Findings The silence metaphor illustrates...