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Keywords: Brand promises
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Journal Articles
Journal:
Journal of Communication Management
Journal of Communication Management (1999) 4 (1): 87–94.
Published: 01 March 1999
.... This paper focuses on how effective internal communication can ensure that people feel part of the brand and deliver on its promises. It discusses best practice methodology and draws on practical examples from Woolwich plc and Smithkline Beecham. © MCB UP Limited 1999 Brand Brand promises...
