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Keywords: Bridging strategy
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Journal Articles
Strategic predisposition in communication management: Understanding organizational propensity towards bridging strategy
Available to Purchase
Journal:
Journal of Communication Management
Journal of Communication Management (2016) 20 (3): 232–254.
Published: 01 August 2016
...Soojin Kim Purpose – The purpose of this paper is to identify factors influencing an organization’s predisposition to bridging strategy, and tests relationships between those factors and bridging strategy. Design/methodology/approach – Online survey was conducted in South Korea...
