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Keywords: British Gas
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Journal Articles
Journal:
Journal of Communication Management
Journal of Communication Management (1998) 3 (2): 168–171.
Published: 01 April 1998
...Simon Lewis The demerger of British Gas in 1996 was one of the largest restructurings in UK corporate history. This paper focuses on the internal communications challenges of the demerger, including the objectives, strategies and results. It is written from the perspective of an ‘insider’ because...
