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Keywords: Business
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Journal Articles
Journal:
Journal of Communication Management
Journal of Communication Management (2005) 9 (2): 145–154.
Published: 01 June 2005
...Betty Attaway‐Fink A major shift has occurred since the 1970s in the way newspapers do business, largely due to the impact of marketing research on newsroom decisions. Research used to identify and meet the needs of the newspaper‐reading public has become a way of doing business in an increasingly...
Journal Articles
Journal:
Journal of Communication Management
Journal of Communication Management (1999) 4 (1): 57–63.
Published: 01 March 1999
..., governments and business enterprises need each other. Two decades on, the IPT has established a model for enabling Parliament and industry in their widest sense to gain mutual benefit from understanding each other better through exchanges in a safe, neutral and non‐partisan environment. The model has been...
