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Keywords: Business benefits
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Journal Articles
Journal:
Journal of Communication Management
Journal of Communication Management (1998) 2 (4): 389–395.
Published: 01 February 1998
... to be a corporate citizen; the benefits and pitfalls involved for corporate citizens; and what future trends may be expected as we approach the millennium. © MCB UP Limited 1998 Corporate citizenship Community investment Cause‐related marketing Business benefits Journal of Communication Management...
