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Keywords: Business performance
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Journal Articles
Journal:
Journal of Communication Management
Journal of Communication Management (2007) 11 (4): 371–384.
Published: 20 November 2007
... plight, and their prominence in media coverage and the similar outcomes of unethical behaviour. Tom Watson can be contacted at: twatson@bournemouth.ac.uk © Emerald Group Publishing Limited 2007 Ethics Behaviour Business performance Australia United Kingdom Argenti...
Journal Articles
Journal:
Journal of Communication Management
Journal of Communication Management (1999) 3 (4): 401–408.
Published: 01 February 1999
... ‘nice to have’, but also a critical element of business performance. It will be this ability to measure the impact of our work on the top and bottom lines of our businesses that will win us a seat at the boardroom table. This will give the role of the corporate communicator the credibility and influence...
