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Keywords: CEO communication
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Journal Articles
Journal:
Journal of Communication Management
Journal of Communication Management (2016) 20 (1): 37–55.
Published: 01 February 2016
... and activists inquire and discuss CEOs, presidents and managing directors, regardless of the title given to their role. From a theoretical standpoint, CEO communication and positioning involves interactions between the media, society and organisations. This can be elaborated with the help of neo...
