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Keywords: CEO positioning
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Journal Articles
Journal:
Journal of Communication Management
Journal of Communication Management (2016) 20 (1): 37–55.
Published: 01 February 2016
.... Design/methodology/approach – A neo-institutional framework is used to explain the growth of CEO positioning in mediatisated societies. Research questions are derived from previous research and tested in a quantitative online survey with 512 heads of corporate communication in 21 countries across...
