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Keywords: CRM
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Journal Articles
Does employee satisfaction matter? A study to determine whether low employee morale affects customer satisfaction and profits in the business‐to‐business sector
Available to Purchase
Journal:
Journal of Communication Management
Journal of Communication Management (2003) 7 (4): 333–339.
Published: 01 October 2003
... as an IT consultant both for IBM and for her previous employers. Julie holds an MA in marketing from Manchester Business School and the CIM Postgraduate Diploma; she is a chartered marketer, a member of CIM, an honorary visiting research fellow at Bristol Business School and a doctoral student (in CRM) at Bristol...
