... whether Italian companies employ impression management tactics in the presentation of graphs within their sustainability reports. The rationale for this investigation is to gain a deeper understanding of the impact of visuals in strategic communication, particularly within the context of CSR communication...

... The paper provides two cases of the use of CSR communication as a marketing mechanism to position an entity as environmentally friendly. In both instances, the messages were declared illegal and had to be removed. The PZB model of service and the co‐orientation model are used to illustrate the principles...