...Paul R. Baines; Barbara R. Lewis; Bernard Ingham This paper explores the process used to communicate public policy in political campaigns. Empirical research has been conducted into determining the voters' consideration of the importance of national political issues and the association...

...-time lecturer on Glasgow Caledonian University's BA in Communications. ABSTRACT KEYWORDS: identity, audio design, logo, ident package, campaign This study attempts to fill the gap in organisational identity literature. It describes the use of sound in communicating brand identity and explains the roles...