... an academic-community partnership with researchers and students at a public university to design, implement, and evaluate a theory-based CxCa communication campaign, It’s My Time. The paper aims to discuss this issue. Design/methodology/approach The goal of this campaign was to decrease CxCa by increasing...

...Helle Kryger Aggerholm; Sophie Esmann Andersen Purpose Drawing on a unique case of a Web 3.0 recruitment campaign, the purpose of this paper is to explore how a Web 3.0 social media recruitment communication strategy influence, add value to and challenge conventional recruitment communication...

... as virtual communities. KEYWORDS: Internet, growth, power, in uence, activism, campaigns, media analysis, political, crisis management, reputation analysis THE INTERNET: REDISTRIBUTING SOCIAL INFLUENCE The arrival of electricity in the 1880s was a contributing factor to new liberties: it released people from...