...Helle Kryger Aggerholm; Sophie Esmann Andersen Purpose Drawing on a unique case of a Web 3.0 recruitment campaign, the purpose of this paper is to explore how a Web 3.0 social media recruitment communication strategy influence, add value to and challenge conventional recruitment communication...

... an academic-community partnership with researchers and students at a public university to design, implement, and evaluate a theory-based CxCa communication campaign, It’s My Time. The paper aims to discuss this issue. Design/methodology/approach The goal of this campaign was to decrease CxCa by increasing...

... communities. © MCB UP Limited 2000 Internet Growth Power Influence Activism Campaigns Media analysis Political Crisis management Reputation analysis Journal of Communication Management Volume 5 Number 2 The evaluation of PR on the Internet Sandra Macleod Received (in revised form): 7th...