... First, an interdisciplinary model was derived from research and existing literature. It was then tested in a case study with qualitative expert interviews and a quantitative online survey among all employees of a sample firm. Findings Instead of a linear change, as implied by the theoretical model...

... and other material which can provide useful evaluation and benchmarking for an organization's own activity, both internal and external. Originality/value While academics and their students are familiar with the use of communication case analysis, this paper explores the range of published case study...