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Keywords: Case studies in PR
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Journal Articles
Journal:
Journal of Communication Management
Journal of Communication Management (2005) 9 (1): 73–88.
Published: 01 March 2005
... on communication theories. The outputs of different campaigns with similar objectives are compared and their methods of practice deduced. The model will be explained and Canadian lobbying campaigns used as examples. © Emerald Group Publishing Limited 2004 Case studies in PR Network Model of excellence...
