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Keywords: Celebrities
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Journal Articles
Effective spokespersons in a public service announcement: National celebrities, local celebrities and victims
Available to Purchase
Journal:
Journal of Communication Management
Journal of Communication Management (2007) 11 (3): 258–275.
Published: 31 July 2007
...Mark Toncar; Jane S. Reid; Cynthia E. Anderson Purpose The purpose of the paper is to investigate the consequences of using national celebrities, local celebrities and disaster victims as spokespersons in a public service radio announcement (PSA) soliciting contributions for victims of Hurricane...
