... was at the beginning of a major corporate transformation from its origins in braving to becoming a diversified leisure group. To illustrate the degree of change, the percentage of profit derived from brewing has been reduced from over 50 per cent to about 10 per cent in just over a decade, even though the company's...

...Steve Heath This paper reviews the way in which employee communication has developed in National Business Communications, a major customer facing division in BT, during a time of significant change. It covers how getting communications on the agenda, providing dedicated resources and taking...

...Phillip G. Clampitt; Laurey R. Berk The purpose of this paper is to help organisations implement change more effectively. One key to this process is communication. The paper suggests a series of critical questions designed to help initiators of change develop a strategic communication plan. Four...

... private and public sector managers was that communications management was primarily a matter of media management. The success, or ABSTRACT otherwise, of this was measured in two KEYWORDS: management, communications, ways the largest possible stack of press boundary spanning, leader, change, education...