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Keywords: Channel relationships
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Journal Articles
Journal:
Journal of Communication Management
Journal of Communication Management (2008) 12 (1): 73–87.
Published: 15 February 2008
... scientific perspective. This study strengthens the reliability and validity of Hon and Grunig's variables as well as strengthening the connection between public relations and fundraising. Channel relationships Non‐profit organizations Fund raising © Emerald Group Publishing Limited 2008...
