... under this theme are that the freelance sector has grown. A majority of clients claim an increased use of freelancers in the last year and this was linked to a “need for flexibility” and “new business development”. Also the majority of freelancers are happy and do not want to change their employment...

...Priscilla Murphy; Michael Maynard This study tests the premise that conflict between advertising agencies and clients has a cognitive basis — that is, each group weighs decision factors differently, and consequently evaluates campaigns differently. We identified five common decision factors...