...Egbert Wolf; Martine van Selm; Ed Peelen Purpose This study examines the co-creation process in place branding, focusing on Ghent. It evaluates how the DART framework – dialogue, access, risk-benefits and transparency – facilitates stakeholder engagement in developing a city's brand identity...

... departments, agencies and arm’s-length bodies. Design/methodology/approach A case study is presented with a detailed analysis of a bespoke postgraduate programme. Data about its effectiveness were gathered through documentary evidence from programme participants. Findings Through co-creation, which...

..., is often used to inform and educate the public. This study contends that there must be a more public-centred approach that supports the notion of co-creation leading to empowered communities. Co-creation facilitates participation from all stakeholders, including women, in achieving shared meanings...