...Ansgar Zerfass; Jeanne Link Purpose The question of whether and how communication departments contribute to organizational value creation has rarely been addressed in research. Such evidence is crucial, however, as communications compete internally with other functions (e.g. marketing and human...

.... The interviews were then transcribed and analysed inductively. Findings This study demonstrates how communication professionals are expanding their professional role to become trainers in communication. The managers who participated reported increased awareness of the communication departments...