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Keywords: Communication discipline
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Journal Articles
Journal:
Journal of Communication Management
Journal of Communication Management (1997) 2 (1): 70–81.
Published: 01 March 1997
... does the future hold for IMC? © MCB UP Limited 1997 Integration Implementation Communication discipline Culture Journal of Communication Management Volume 2 Number 1 Impossible dream or inevitable revolution? Investigating the concept of integrated marketing communications Jill Brown...
