... Organizational communication Corporate communication Strategic communication Communication strategy Communication management Communication goals Communication department Persuasion what we label as organized persuasive communication (OPC), a generic short-hand term used in this article to refer...

... Organizational communication Strategic communication Communication strategy Communication goals First and foremost, too few science communicators identify clear behavioral goals before devoting time and resources to communication. In this paper, I define goals as the audience-specific behaviors...

... and Lemoine, 2014). That would mean that agility can be profitable for many organizations. Evaluation Measurement Communication strategy Communication management Communication goals Communication planning “New technologies, evolving customer preferences and changing employee expectations...

... 2019 Emerald Publishing Limited Licensed re-use rights only Evaluation Measurement Organizational performance Public diplomacy Communication goals Foreign policy Public diplomacy is a communication domain that involves the conveyance of information to foreign publics and the building...

...). Over time, scholars have suggested a plethora of metrics, tools and methods to demonstrate communication effectiveness (Watson, 2012 ; Macnamara, 2015 ; Volk, 2016). In this context, researchers have highlighted the need to link communication goals to overarching organizational goals in order...

...Ansgar Zerfass; Christine Viertmann Purpose The purpose of this paper is to report on a multi-step research project which explores concepts that explain communication value across different disciplines and builds a framework that identifies and systematizes communication goals linked to generic...