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Keywords: Communication of causes
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Journal Articles
Journal:
Journal of Communication Management
Journal of Communication Management (2023) 27 (2): 155–172.
Published: 21 October 2022
... Non-governmental organizations Communication of causes To present demands and defend causes on behalf of individuals at risk or in violation of rights in the public sphere: this is a definition of advocacy (Mafra, 2014). The aim is to influence decision-makers (e.g., government officials...
