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Keywords: Communication source
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Journal Articles
Journal:
Journal of Communication Management
Journal of Communication Management (2025) 29 (4): 471–493.
Published: 31 March 2025
...Srishti Bachwani; Anubhav Mishra; Moutusy Maity Purpose Social media influencers are persuasive communication sources as they can alter their followers' views and influence their purchase decisions. This research aims to address the uncertainty surrounding the impact of influencer’s communication...
