... countries, the campaigns have involved detailed communication planning and implementation, entailing partnerships between multiple donors, governments, agencies and communities. Strategy Public relations Community relations Strategic communication Communication strategy Non-profit sector...

...-seeking. Linda Dam can be contacted at: linda.dam@unlv.edu 25 07 2024 13 12 2024 31 01 2025 © Emerald Publishing Limited 2025 Emerald Publishing Limited Licensed re-use rights only Mass media Strategic communication Communication strategy Health communication...

... battlefield. This study examines Zelenskyy’s communication strategy in the first 100 days of the conflict and his use of mainstream media to share the Ukrainian story globally. It also aims to provide an opportunity in modern history to explore communication led by a head of state. Design/methodology...

... Corporate communication Strategic communication Communication strategy Communication management Communication goals Communication department Persuasion Every era has its own terms and concepts. While propaganda, public relations, corporate communications and integrated communications...

... communication-scientific insights from a rhetorical tradition to strategic communication research and other social science fields where lobbying is studied, e.g. policy studies. Lobbying Argumentation* Rhetoric Communication strategy Public affairs Big tech* Strategic communication Lobbying...

... Strategic communication Communication strategy Communication management Communication pract itioner Big data and analytics guide digital communications and make communications campaigns more effective (Holtzhausen, 2016), and in 2018, a company that proclaimed “Data drives all that we do...

... a communicative viewpoint, emphasising the argumentative dynamics that constitute them. Influence Rhetoric Financial information Strategic communication Communication strategy Communication planning Persuasion The development of strategic communication as a distinct, cross-disciplinary field...

... at an argumentative ambiguity (i.e. presenting different points of view without declaring support for any of the options). Image Rhetoric Public opinion Communication strategy Political communication Ambiguity is natural, although rarely noticed, part of human communication. As Keysar (2007 , p. 71...

... Leadership Trust Reputation Public sector Crisis communication Communication strategy Health communication This article chronicles the approaches to, impacts of and reflections on the Covid-19 pandemic for professional communicators [ 1 ] in the English National Health Service (NHS). The research...

...). Angie Chung is the corresponding author and can be contacted at: ezc0033@auburn.edu 09 05 2020 08 07 2020 09 07 2020 © Emerald Publishing Limited 2020 Emerald Publishing Limited Licensed re-use rights only Social media Non-profit sector Communication strategy...

...John C. Besley Purpose The purpose of this paper is to describe five key lessons learned from a decade of studying how scientists and science communicators think about communication strategy. Design/methodology/approach The paper is based on the experience of the researcher and the underlying...

... 31 03 2019 15 04 2019 © Emerald Publishing Limited 2019 Emerald Publishing Limited Licensed re-use rights only Evaluation Measurement Communication strategy Communication management Communication goals Communication planning “New technologies, evolving customer...

... at: joseph.cappella@asc.upenn.edu 16 12 2018 06 03 2019 21 03 2019 03 04 2019 © Emerald Publishing Limited 2019 Emerald Publishing Limited Licensed re-use rights only Communication strategy Health communication Marketing communications Persuasion From the 1970s...

... Publishing Limited Licensed re-use rights only Strategy Corporate strategy Corporate communication Communication strategy Communication management Communication goals Communication department Early research has explored what general principles make communication departments successful...

...) or the ROPE model of campaign design (Van Ruler, 2015) to conceptualize the public relations process. While the environment for public relations experienced breakthrough innovations, the academy responds was predominantly incremental innovation. Digital media Public relations Communication strategy...

...Li Zeng; Lijie Zhou; Po-Lin Pan; Gil Fowler Purpose The purpose of this paper is to examine crisis communication strategies used by four leading Chinese milk companies at various crisis stages to cope with the largest food safety crisis in China. Approaching the interplay between the situational...

... Public relations Communication strategy Corporate communication Corporate media Corporate leader-stakeholder communication has assumed more importance, given the fact that stakeholders’ support and trust are vital for organizational success (Kitchen and Schultz, 2001). As Conrad and Poole...

...Helle Kryger Aggerholm; Sophie Esmann Andersen Purpose Drawing on a unique case of a Web 3.0 recruitment campaign, the purpose of this paper is to explore how a Web 3.0 social media recruitment communication strategy influence, add value to and challenge conventional recruitment communication...

... and facilitate them to play freely: Best practice Communication strategy Communication management Communication practitioner Communication is a core factor for all organizations, but over the years, the role of communication professionals has changed from transmitting information to facilitating...

... that can be adopted to reflect the social issues management process and contemporary digital media environments. Practical implications The paper can benefit theory and practice of social issues management by describing how specific communication strategies and digital media use may affect social...