... Communication style Company museum-archives Conversation/interactivity Company museums and archives are not something new. They were first established by US companies at the start of the twentieth century; and were followed by Great Britain and Germany. These businesses collected, organised...

...Lynne M. Sallot In order to test effects of motives, communication style and licensing on the reputations of sponsors of public relations, a 4 × 2 × 2 factorial design experiment was conducted by the author with 585 non‐student adults and undergraduate university students in the USA. Perceived...