...Suzanne Peters Purpose The research seeks to evaluate stakeholder perceptions of firms, the extent these assessments impact trust in firms and possible implications for sustainability communications. Design/methodology/approach Three studies were undertaken involving two experiments...

.... This is important as consumers are increasingly consulting blogs for product information. This issue also has relevance to public relations professionals, who are encouraged to broach the issue of transparency with bloggers. Ethics Relationship marketing Electronic media Communications Information media...

...Ralph Tench; Angeles Moreno Purpose – The principle focus of the European Communication Professional Skills and Innovation (ECOPSI) Research project reported in this paper is to develop understanding of the competences held by senior communication practitioners and the contributing knowledge...

...Alfonso Siano; Maria Palazzo Purpose – The purpose of this paper is to focus on the role ingredient branding (IB) plays in shaping the strategic communications created by public relations/corporate communication departments of large organizations when managing crises. Design/methodology...

..., and focus, and engage in formative research to varying extents. Research is also an important part of the campaign process, regardless of the issue or organization type. Practical implications NGOs that involve community outreach workers for assistance in crafting campaign messages and test early...

...Jacquie L'Etang; Catrin Johansson; Ann T. Ottestig Purpose The purpose of this research is to study how communication executives perceive their internal and external legitimacy, how they reflect on recent developments in their work, and which future challenges they perceive as being important...

... contemporary reports and analysis, along with subsequent retrospective opinions from some key participants and commentators, and examines those conclusions in the context of current communication practice. Findings The Alar case triggered a major reassessment of risk communication and the role of activists...

...Philip Young Silvia   Cambié and Yang‐May   Ooi . International Communications Strategy: Developments in Cross‐cultural Communications, PR and Social Media . Kogan Page , 2009 . 222 pp. , ISBN: 978‐0‐7494‐5329‐9   UK£30.00, US$49.95 But the same forces that shrink...

...Peter Simmons; Sharon Schoenmaker Peter Simmons is Senior Lecturer, Public Relations and Organisational Communication, School of Communication and Creative Industries, Charles Sturt University, Bathurst, Australia, and course coordinator for the postgraduate program. Sharon Schoenmaker...

...' perspective. Design/methodology/approach The paper takes the form of a comprehensive literature review. Findings The construct authenticity and its dimensions are defined from a multidisciplinary perspective, including literature from advertising, communication studies, marketing, and public relations...

...Sven Hamrefors Purpose The purpose of the research is to describe how communicators may contribute to the external effectiveness of organisations by participating in leadership. Design/methodology/approach The research is based on knowledge created in a knowledge network related to the Swedish...

...Neil H. Katz; Nancy M. Pattarini Purpose The purpose of this paper is to introduce the principles of interest‐based negotiation to communications professionals and provide examples of how the technique can be applied to both the business and practice of public relations. Design/methodology...

...Anne Gregory Purpose The purpose of this paper is to present a development framework for government communicators. Design/methodology/approach This paper describes how a working group approached the project which involved examining extant training frameworks from communication professional...

...Caroline Hodges Purpose To advance the cultural approach to public relations research and practice through linking societal culture and occupational culture of public relations to the communication practices of practitioners, in the aim of understanding the contribution made by public relations...

... for trust. KEYWORDS: corporate social responsibility, trust, India, respect, communications, public relations On action alone be thy interest, Never on its fruits. Let not the fruits of action be thy motive, Nor be thy attachment to inaction. (Bhagavadgita, Chapter 2) Prema Sagar Genesis, 807 B, Signature...

... management tool (stakeholder audits) to ensure that they can perform this task properly. They will also need the support of an experienced communications function which will be critical in conducting, interpreting and advising on appropriate courses of action arising from the stakeholder audit. © Emerald...

...Maril MacDonald Amid periods of churn and uncertainty, companies more than ever need their leaders and employees to stay focused, but how? In this paper, the author proposes that companies can regain momentum during uncertain times by creating a renewed sense of community based on aligning what...

.... Information is moving unpredictably and without true source credibility. In this brave new world where the economy is driven by information, the public relations (PR) industry is the navigator, the primary communications opportunity, having bumped advertising from its long‐held position. To win the race, PR...

...Christofer Solheim; Kay Henning THINK New Ideas, Inc., The Marketing and Communications Company for the Information Age, with offices in Los Angeles, New York, Atlanta, Boston, Seattle and London provides a broad range of information technology and interactive business solutions to Fortune 500...

... considers the specific communications issues raised by actively managing absence in the UK. This paper examines how an active approach to absence management could be seen as a challenge to the psychological contract between employer and employee. If any such policy is to succeed there has to be open...