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Keywords: Communications executives
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Journal Articles
Journal:
Journal of Communication Management
Journal of Communication Management (1998) 3 (2): 105–118.
Published: 01 April 1998
... than communications management abilities for public relations pro- ABSTRACT KEYWORDS: corporate public relations, professional roles, communications executives, image of corporate PR function fessionals. The findings also suggest that the public relations function needs to do a betterjob of being...
