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Keywords: Communications strategy
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Journal Articles
Why do many otherwise smart CEOs mismanage the reputation asset of their company?
Available to Purchase
Journal:
Journal of Communication Management
Journal of Communication Management (2002) 6 (3): 209–219.
Published: 01 July 2002
.... KEYWORDS: corporate reputation management, corporate positioning, public relations & advertising, corporate communications, corporate strategy, communications strategy Every CEO and board with whom the author has talked or worked has placed a high importance on achieving a good corporate reputation...
