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Keywords: Community investment
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Journal Articles
Corporate citizenship — from the boardroom to the brand
Available to Purchase
Journal:
Journal of Communication Management
Journal of Communication Management (1998) 2 (4): 389–395.
Published: 01 February 1998
.... the communities they serve. As corporate citizens, companies invest significantly in the community. Causes which are high on the social agenda, like schools, unem- ABSTRACT KEYWORDS: corporate citizenship, community investment, cause-related marketing, business benefits ployment, health, charities...
