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Keywords: Comparative research
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Journal Articles
Journal:
Journal of Communication Management
Journal of Communication Management (2016) 20 (1): 37–55.
Published: 01 February 2016
... messages with appropriate media. On the strategic level, it is vital that the CEO’s communication activities be assimilated into corporatewide communication efforts across all levels” (Pincus et al., 1991b, p. 25 ; see also Pincus et al., 1991a). Comparative research Communication...
Journal Articles
Journal:
Journal of Communication Management
Journal of Communication Management (2014) 18 (1): 2–15.
Published: 28 January 2014
... relations Comparative research Institutionalization New media This paper draws on surveys of senior communication professionals in the USA and Europe to explore trends in practitioners’ perceptions of their role within organizations as well as their influence among senior management. We extend...
