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Keywords: Competing values framework
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Journal Articles
Journal:
Journal of Communication Management
Journal of Communication Management (2014) 18 (2): 158–175.
Published: 29 April 2014
... of corporate SMG is conducted using the Competing Values Framework (CVF) formerly used to assess business and ethical codes. The sample is comprised of 20 multinational companies that publish their SMG online. Findings – The results indicate the majority of the guidelines received average scores across...
