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Keywords: Consultancies
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Journal Articles
Journal:
Journal of Communication Management
Journal of Communication Management (1996) 1 (2): 193–199.
Published: 01 February 1996
...Peter Hehir This paper describes the author's views on current and future trends in the relationship between public relations consultancies and their clients. A number of such trends are identified including longer‐term contracts, the growth of international assignments, more demanding clients...
