.... Specifically, the authors retrieved all posts in a three-year range from October 2012 to September 2015. After downloading the Facebook posts, the authors used tools for automated content analysis to investigate the features of the post messages. Findings Overall, the median number of likes per 10,000 fans...

..., the practices of media-brokered selection and interpretation of events. Design/methodology/approach – The methodology used is a quantitative content analysis of selected German print media. Corporate reporting is analysed with the help of attribution theory approaches from the field of psychology, which...

... Content analysis Semantic analysis Data‐mining Super-themes for PR evaluation Received (in revised form): 5th April, 2002 David Phillips Is CEO of Internet Reputation Services Limited and the founding chairman of the UK Public Relations Internet Commission. For ten years he was managing director...

... to feed from robust methodologies to be at their most effective. © MCB UP Limited 2001 Evaluation Public relations research Objectives setting Advertising equivalents Editorial reception Content analysis Editorial context Methodologies Evaluating content counts Received (in revised...

...Fergus Hampton The paper examines how corporate affairs departments can use content analysis techniques. It does so by showing how Precis, the system developed by the author's company, was used to monitor the impact of media coverage in three examples: the disposal of Brent Spar; the management...