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Keywords: Content creators
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Journal Articles
Journal:
Journal of Communication Management
Journal of Communication Management 1–18.
Published: 14 July 2026
...Ruth Avidar; Itzhak Mashiah Purpose This study explores the ethical and trust-related implications of artificial intelligence (AI) in strategic communication. It compares professional content creators (e.g. journalists, public relations (PR) practitioners and advertising practitioners) and content...
Includes: Supplementary data
