... figures such as Kant, Rousseau and Hume which had been critiqued as at base emotivist. […] retention of the notion of corporate citizenship, in preference to the more nebulous notions of corporate responsibility, sustainability, or even political CSR, is important. This stance, we contend, is more...

...-mail: jenny.dawkins@mori.com KEYWORDS: corporate social responsibility, corporate citizenship, stakeholder opinion, research/market research, reporting: social/CSR/citizenship, operating and nancial review (OFR), ethical consumerism, cause (related) marketing, internal communications, employee volunteering...

...Annabelle Chalker In October last year, the Confederation of British Industry (CBI) and the Public Relations Consultants Association (PRCA), hosted a conference to review the state of corporate citizenship in the UK. Organised by Kinross & Render Public Relations, the event featured speakers...

... in the summer of 1996 by SRU, on behalf of Shell International, and also to SRU's experience of consumer attitudes to the matter of corporate ethos and values as expressed in their brands. © MCB UP Limited 1998 Stakeholder Brand Values Shell Corporate citizenship Journal of Communication...