... can increase public engagement and response on social media through more personalized messages and techniques to encourage active participation and dialogue. © Emerald Group Publishing Limited 2014 CSR Facebook Interactivity Corporate ability Corporate communication strategy Social...

...Benita Steyn Strategic management theory differentiates between enterprise, corporate, business, functional and operational strategy. Corporate communication strategy is conceptualised as a functional strategy, providing focus and direction to the corporate communication function. Acting...