... , p. 144). Zerfass and Huck (2007 , p. 109) describe this change as follows: © Emerald Group Publishing Limited 2011 Communication management Innovation communication Internal communication Corporate culture Change management Case studies Companies no longer create ideas...

...Uta‐Micaela Dürig; Krishnamurthy Sriramesh Organisations are often reluctant to change their corporate cultures even when such change is essential to cope with the changing business environment. This paper analyses the three phases of change management adopted by the multinational company RWE...

... of the organisation's existing culture which will determine how easily absence management objectives can be fulfilled. © MCB UP Limited 1998 Absence management Psychological contract Communications Corporate culture Open dialogue Benefits Journal of Communication Management Volume 2 Number 4 Who...

... such as brand equity, one‐to‐one marketing and relationship marketing, and thirdly, to help more organisations discover the ‘culture‐to‐customer’ business philosophy that characterises most great marketing organisations. Public relations Relationship marketing Corporate culture Marketing communications...